13 august 2009
Mercedes Benz chooses Zitec

Zitec announces the implementation at Mercedes-Benz Romania of a CRM-type application that will manage all information related to the client portfolio of the company, thus increasing the efficiency of the marketing and sales processes.

Mercedes-Benz chose Zitec to create a complete Customer Relationship Management (CRM) application. “For us, collaborating with Mercedes-Benz Romania comes as a recognition of the experience we have accumulated in our six years of existence, especially on the custom online application segment, with a high degree of complexity” said Alexandru Lapusan, CEO Zitec.

For Mercedes-Benz Romania, one of the constant challenges for the marketing or sales departments (the latter through the dealer network) was the adequate client information management. Thus, the application was conceived by Zitec with the primary goal of an efficient, unitary and easy management of this information, for all contacts or clients of the beneficiary. At the same time, the application will significantly contribute to increasing the efficiency for the marketing campaigns that Mercedes-Benz Romania operates, both through the added flexibility in filtering and selecting participants and through increasing the results analysis capacity. Depending on these, the data saved and managed with the Zitec application will be corrected and actualized on a permanent basis with minimum efforts and costs.

Beyond the customization of the application to completely fit the profile of Mercedes-Benz Romania, the Zitec team aimed for an increase in the application’s area of applicability and functionality. The application will also be used starting 2010, in the dealers network in Romania (a network that includes the distribution of brands such as Mercedes-Benz, smart, Dodge, Chrysler, Jeep and Mitsubishi Fuso). Thus, integration on the marketing and sales segment between Mercedes-Benz and its dealers will increase, leading to better overall performances.

“Zitec has provided Mercedes-Benz with top professional services, as expected given their references. Despite various unexpected project challenges, by working together we managed to deliver this project successfully. One of the challenges we have faced, which proved Zitec's team adaptability and flexibility, was related to important changes in technology requirements, mostly because security protocols were highly improved (mid-project) within Mercedes-Benz Romania.” showed Claudiu Arion, e-Business Manager, Mercedes-Benz Romania.

“The application was conceived to reflect the particularity of the auto market and was customized to answer the necessities of Mercedes-Benz in terms of managing the company’s portfolio of clients. We are convinced that its use will increase the efficiency levels of the marketing department, as well as those of the sales teams in the dealers network”, showed Alexandru Lapusan, CEO Zitec.

About Zitec

Zitec is one of the most important companies in the Romanian IT industry, focused on the development of complex online products and applications. With clients from the US, Canada, Great Britain, Cyprus, Germany, Italy or Denmark, Zitec’s success is confirmed by its consecutive doubling of its turnover in the last 2 years and by the exceptional references from local clients such as J.W. Marriott, Mercedes-Benz, NNDKP, Bullguard, Proventys, Amadeus or La Farge. Zitec is the sole Zend representative in Romania, the developer of PHP web application development platform, as well as partner MySQL Enterprise Ready.

Phone Number: +40 (0)31 - 710 01 14
GSM: +40 (0)74-55ZITEC
contact@zitec.com

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